Degrowth and fashion: how upcycling innovators show us how to rethink and reuse waste
Every year, some 100 billion garments are produced worldwide, and 92 million tonnes of clothing waste end up in landfills. Given this enormous amount of waste, it is logical to think that the only way forward is to degrow fashion. But can fashion and degrowth co-exist?
Degrowth is defined as the planned reduction of production and consumption in a way that ensures equitable living. Degrowth principles, such as sufficiency, cooperation and care, clash with growth principles of maximization, commodification and efficiency. For the fashion industry, which is responsible for immense resource extraction and waste creation, reducing resource throughput and ensuring equitable value creation pose enduring challenges.
While some governments and corporations encourage consumers to shop responsibly and reduce waste, collective responsibility is needed to facilitate a degrowth transition, which urges a fundamental shift in the way designers, manufacturers and brands approach fashion waste. Will circular practices help create a just and equitable industry? Is it possible to produce clothing locally and differently than “fast fashion” retailers?
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Upcycling as a radical rethinking of our relationship with waste
In a recent study, we explored how the circular fashion practice of upcycling – creative and caring transformation of discarded or waste clothes into something of higher value – pushes industry actors to rethink their relationship to fashion waste and give it value as a resource compatible with degrowth values. We examined how upcycling is practiced across institutions – brands, manufacturers, designers and NGOs – in Turkey, one of Europe’s largest textile producers.
It is important to note that while conversations about recycling – the practice of breaking down textile waste into raw material through mechanical or chemical processes – are prevalent in the fashion world, the painful fact is that only 1% of clothes are recycled into new garments, meaning the majority of fashion waste is doomed to remain as waste. Through upcycling, on the other hand, waste is treated as a resource. Rather than viewing clothes as disposable, upcycling enables us to understand and care about our clothes’ journey and the people and ecosystems behind them. Converting discarded food into natural dyes for colouring fabric, or using sailcloth to make handbags, creates value through the creativity, materials, skill sharing, and caring involved.
As part of green-growth efforts, some circular fashion actors treat waste as a commodity and try to maximize growth through efficient waste reduction. However, this is incompatible with degrowth. We need to reduce production of textiles and make use of existing textile waste, not just discard textile waste efficiently.
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Green growth or degrowth: what is the right way to tackle climate change?
Relational ways of working with waste, technology, nature and people
Our research highlights the importance of the socio-ecological value of waste in industry upcycling practices. Such value is generated through social and solidarity networks of relations around waste, including between designers, manufacturers and upcycling brands, and involving nature and technology.
We emphasise the growing interest in the story of waste material, which is reinforcing strong connections to waste and its origins. Upcycling designers highlight local and material heritage in the production of upcycled clothes, which is necessary to foster the ecological and material consciousness required for a degrowth transition. Designers we interviewed evoked the idea that “nature doesn’t waste anything”, and mentioned being inspired by and mimicking nature’s cycles in the design process.
We also reflect on the kind of technology needed to support more relational, localised systems. The practices of upcycling designers and small brands highlight the value of the creation of waste-sharing platforms among industry actors. These platforms serve as waste libraries and provide opportunities to purchase different kinds of textile waste for upcycling.
Making waste valuable
Industry actors we interviewed said they are not simply trend chasers focused on profit, but seeking to build alternative ways of working with each other, nature, waste and technology. For example, designers partnered with local women in rural areas in Erzurum, Mugla and Kilis provinces to upcycle discarded fabrics into handwoven garments, preserving cultural heritage. A brand collected food waste to create natural textile dyes, collaborating with local cafés and friends in Istanbul. During the Covid-19 crisis, solidarity networks emerged between hospitals, textile manufacturers and designers to make upcycled uniforms for doctors and nurses. We have observed that manufacturers also repurpose waste to give gifts to employees, children and others. These practices aim to reduce waste and reconnect people to waste material, and enable the sharing of local knowledge and skills.
Our data also demonstrates a concern over lack of circular literacy among industry actors. Currently, access to upcycling knowledge and skills, as well as waste material, happens through knowledge hubs and waste-sharing platforms. For example, working with sectoral representatives and local governments, one knowledge hub created a circular economy guide to raise industry awareness about ways to revalue and reduce textile waste.
Upcycling is still a niche circular practice, and access to waste resources for initiatives, as well as lack of public funding and policy support for projects, remain important concerns. Nonetheless, when it is grounded in local communities, new narratives about materials, and care, upcycling can foster degrowth values in fashion.
Handan Vicdan ne travaille pas, ne conseille pas, ne possède pas de parts, ne reçoit pas de fonds d’une organisation qui pourrait tirer profit de cet article, et n’a déclaré aucune autre affiliation que son organisme de recherche.
Auteur : Handan Vicdan, Associate professor of marketing, EM Lyon Business School
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